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Global Campaign for Embratur
Creative concept and strategy for Brazilian Chamber of Turism, promoting the country of soccer and samba during 2014 World Cup. The idea was to prove to the world that our phenomenal soccer comes from dance and rhythm roots.
The campaign extensively spread to more than 55 countries and our TVSpot was seen for more than half million people around the globe.
Role: Creative Director
Awards:
2015 – 11º Tour Film Fest – Bulgaria
2014 El Ojo de Iberoamerica – Best Edit
2014 Best World Cup TV Commercial – Meio&Mensagem
2015 Wave Festival – Shortlist Film Craft
Client
Embratur
Brazilian Chamber of Turism
Agency
Mcgarrybowen
Sao Paulo
Team
Creative Direction:
Laura Florence
Art Direction:
Cicero Souza
Denis Scorsato
Copywriting:
Nicholas Bergantin
Planning:
Luciana Musa
Giuliana Cavinato
Film Direction:
Alê Lucas
Seb Caudron
Film Production:
Bossa Nova