Rides of your life Campaign
AIG Brazil
Brand relaunching in Brazil with integrated campaign, including TVC for national open tv, print, radio, out of home, digital. The work extended to B2B activation ideas, colateral, email mkt, bumper ads, GDN, etc.
Role: Executive creative direction.
Client
AIG
Brazil
Agency
Mcgarrybowen Sao Paulo
Team
Creative Direction:
Laura Florence
Werner Pockel
Art Direction:
Werner Pockel
Alessandra Silva
Bruno Castelotti
Copywriting:
Gustavo Zottini
Felipe Natal
Henrique Rojas
Production:
Stink