MasterCard — Priceless Guide Brazil
Responsive platform crawling social networks for #priceless experiences across Brazil. To participate, users don’t even need to access the site, they just need to connect and keep using their social networks as they would.
Experiences were collected in this platform allowing users to group it on a wish list, like and share it.
Role: Concept, strategy, creative direction.
Awards:
2013 Wave Festival – Cyber Grand Prix
2013 ABEMD – Mobile Gold
Client
MasterCard
Brazil
Agency
R/GA
São Paulo
Team
Visual Design:
Tiago Campos, Gabriel Berta
Head of Art:
Vicente Silva
Copywriting:
Renato Kaufnann, Laura Florence
Planning:
Julia Gil
Motion Design:
Felipe Mahalem
UXD:
Marcus Perez