Pepsi Social BBQ
Two good things put together
To celebrate 60 years of Pepsi in the south region of Brazil, known for their traditional barbecue ritual, the brand installed smart barbecue at parks around the city. We got two of the best things in the region together: Social and BBQ – with a web app that control a real grill.
Role: Concept, strategy, creative direction.
Client
PepsiCo
Brazil
Agency
R/GA
São Paulo
Team
ACD
Bruno Tozzini
Visual Design
Arthur Petrillo
Copywriting
Beto Bina