Embratur
Become One of Us
Creative concept and strategy for Brazilian Chamber of Turism, promoting the country of soccer and samba during the 2014 World Cup. The idea was to prove to the world that our phenomenal soccer abilities comes from our unique swag, dance and rhythm roots.
The campaign extensively spread to more than 55 countries globally, with the TVC been seen for more than million people around the world.
Embratur
Brazil
McGarryBowen
São Paulo
Role
Executive Creative Director
Awards:
2015 - 11º Tour Film Fest - Bulgaria
2014 El Ojo de Iberoamerica - Best Edit
2014 Best World Cup TV Commercial - Meio&Mensagem
2015 Wave Festival - Shortlist Film Craft
Creative Direction
Cass Saldanha
Laura Florence
Art Direction
Cicero Souza
Denis Scorsato
Copywriting
Nicholas Bergantin
Planning
Luciana Mendes
Giuliana Cavinato
Production
Bossa Nova
Alê Lucas/Seb Caudron
