Creative concept and strategy for Brazilian Chamber of Turism, promoting the country of soccer and samba during the 2014 World Cup. The idea was to prove to the world that our phenomenal soccer abilities comes from our unique swag, dance and rhythm roots.
The campaign extensively spread to more than 55 countries globally, with the TVC been seen for more than million people around the world.
Executive Creative Director
2015 - 11º Tour Film Fest - Bulgaria
2014 El Ojo de Iberoamerica - Best Edit
2014 Best World Cup TV Commercial - Meio&Mensagem
2015 Wave Festival - Shortlist Film Craft
Alê Lucas/Seb Caudron
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