AIG Brazil
Rides of Your Life
Brand relaunch in Brazil with integrated campaign, including national TVC, print, radio, OOH and digital display. The work extended to B2B activation ideas, collateral, direct marketing, social ads, GDN, etc.
AIG
Brazil
McGarryBowen
São Paulo
Role
Executive Creative Director
Creative Direction
Cass Saldanha
Laura Florence
Werner Pockel
Art Direction
Werner Pockel
Alessandra Silva
Bruno Castelotti
Copywriting
Henrique Rojas
Gustavo Zottini
Felipe Natal
Production
Stink
Photographer
Sergio Buss
